Having spent the last two weeks working the production lines and finding out what works well and what doesn’t, we’re sorry to announce that we’ve got to move the retail launch back until we’re more ready. We don’t yet know that date.
Over the past two weeks, we’ve produced over 500,000 crackers of our “Natural” variety, which is the one that goes to zoos, where patrons feed them to certain hoofed animals. It’s a great way for us to work on the product, sell it, and make people happy at the same time (those that feed the animals). We’ve been working with a select group of zoos and deer farms to gain this learning. Unfortunately we have yet to be able to meet all the orders we have received.
The biggest issue we are having is with our packing operation and some oven variability. Packing isn’t automated and labor staffing in today’s market can be a challenge, and it is certainly so for us. Next up we also want to start serving our foodservice business where we’ve now got a 2-pack line. We absolutely want to get retail going ASAP, but adequate preparation is always important.
As such, we’ve got a few internet orders that have already been place (eager folks jumping the guns), and we’ll refund that money and keep everyone posted on further progress. We do receive the occasional comment about “I’m losing interest because this takes so long.” I can assure you that we don’t delay on purpose and are working to the best of our abilities to bring RYKRISP back to market.
Thanks for your support and we look forward to bringing better news next time! Included below are a couple of pictures of interest — two of our manufacturing operation so you have a better perspective and one of our foodservice cracker pack, which we hope to get going soon as well.