Where we are – the 🙂 and the 🙁
We try not to bother you too often without meaningful updates, but a number have suggested it’s time for one, and we agree. So here goes. Some of this will be familiar, and some possibly new.
Back in July after making product for our zoo business, we realized that we weren’t going to achieve the necessary consistent quality for our retail product. It wasn’t for lack of trying on all parts but the oven and packaging operation weren’t set for the long-term and it didn’t make sense to make the modifications at this facility (the old adage of “throwing good money after bad”)
Thus, we needed to move. And before we’d organized that and parted on amicable terms, our manufacturer seized our equipment from a warehouse we were renting in the same building. We guess it was leverage to get us to pay what they thought we should owe if leaving. We won’t go into all the specifics of this, but suffice it to say, it’s tough to negotiate a solution when your equipment is held hostage. We’ve certainly tried, but the net result a couple of months ago was that we’ve filed a complaint in the court system.
We’re just a start up and funding is always something folks like us worry about. We didn’t take this step lightly, but given the choice of doing nothing or taking action, we’ve chosen the latter. There’s plenty of risk here, but it seems the right thing to do.
We’re sharing this with you as our most loyal fans. As we’ve mentioned before, the life of a start-up has its ups and downs, and being taken out of business for 5 months just as we’re getting started is a “downer” as one might say. But we’re resilient and we hope you are patient. We just now if we put a sub standard product out there that this would be the wrong thing to do.
We don’t yet have an idea of how we’ll get this resolved but step 1 is endeavoring to get our equipment back, which helps us figure where to manufacture now that we have the process down, and to get on to satisfying the market looking for our product.
So that’s where we are. Get in touch if you need anything further, and we’ll certainly do the same when we have a positive update to share.