RYKRISP uses the Whole Grain endorsement on its cartons. We aren’t too faddish, sticking to the basics of nourishing body and soul. But whole grains is what we are about, and this endorsement is a great consumer awareness tool. We thought we’d share why this matters (per the Whole Grains Council):
“What is a Whole Grain?
Parts of a Whole Grain
All grains start life as whole grains. In their natural state growing in the fields, whole grains are the entire seed of a plant. This seed (which industry calls a “kernel”) is made up of three key edible parts – the bran, the germ, and the endosperm – protected by an inedible husk that protects the kernel from assaults by sunlight, pests, water, and disease.
The bran is the multi-layered outer skin of the edible kernel. It contains important antioxidants, B vitamins and fiber.
The germ is the embryo which has the potential to sprout into a new plant. It contains many B vitamins, some protein, minerals, and healthy fats.
The endosperm is the germ’s food supply, which provides essential energy to the young plant so it can send roots down for water and nutrients, and send sprouts up for sunlight’s photosynthesizing power. The endosperm is by far the largest portion of the kernel. It contains starchy carbohydrates, proteins and small amounts of vitamins and minerals.
WHOLE GRAINS ARE HEALTHIER
Whole grains contain all three parts of the kernel. Refining normally removes the bran and the germ, leaving only the endosperm. Without the bran and germ, about 25% of a grain’s protein is lost, along with at least seventeen key nutrients. Processors add back some vitamins and minerals to enrich refined grains, so refined products still contribute valuable nutrients. But whole grains are healthier, providing more protein, more fiber and many important vitamins and minerals.
If a food label states that the package contains whole grain, the “whole grain” part of the food inside the package is required to have the same proportions of bran, germ, and endosperm as the harvested kernel does before it is processed.”
When it comes to whole grain, RYKRISP is a star as practically the entire product is whole rye.