(Sent April 14th to email subscribers)
We wanted to update our email subscribers and others about our launch plans, which are coming up shortly. A reasonable question to first ask is why it takes so long to get up and running. We ask that ourselves! In basic terms, we’ve had to rebuild an entire manufacturing operation outside of the oven, and come up with some improvements from the way things have been done for over 100 years. We’ve now gotten to the stage where we plan to start commercial production for sale on May 9th.
As some of you already know, those first orders will consist of our “natural” variety, which certain zoo animals love along with lettuce and other tasty treats in their diet. It’s a treat that is part of the zoo experience. Someone asked a fair question – why that first? The most important advantage is it gives us a chance to run one item for a week or two and sort out any difficulties in the production process. We will pack some retail “Natural” at the same time and we’d like a bit of feedback on that. If you liked the “Natural” product, let us know and we’ll send out individual boxes to 20-30 people to get feedback.
Assuming this first step goes well over the first couple of weeks, we will add in “Seasoned” and “Sesame” and then be in the marketplace. In that vein, you will be able to get the product as follows:
– You can order directly from the website. We need to turn that capability on but will let you know as soon as that is online. This will be for case orders of Seasoned, Sesame and Natural.
– We are approved with Amazon, but Amazon kicks out its orders via computer without human intervention. We are sort of wondering if they know when you are up and running and then send the purchase order. Anyways, that should be an avenue for purchasing from the beginning.
– We should be in Minnesota stores from the beginning, but it’s going to take us awhile to get into the other markets. I’m guessing it will be West Coast, then the rest of the Upper Midwest, and then other parts of the country.
So that’s where it stands at the moment. We’ll keep you further posted as things develop or change.