We’re getting close to launch, and one of the prerequisites is to get our packaging lined up. Here’s a preview of the new packaging. It evokes what we had before but with a few key differences:
- It can be merchandised by retailers in three directions versus one, making it more likely retailers will display a fuller line
- There is a cut-out on the front to showcase our product
- The copy on the package is a bit less, but hopefully clear and concise
We solicited input from our User Advisory Group prior to printing, and want to thank that group for their help in this important piece of work. We are now looking forward to the product going inside these new cartons.